Better cat care,
naturally.
Cat care doesn’t have to be complicated. We believe in keeping things simple, natural, and effective. Our products are designed to make everyday care easier—for you, and more comfortable for your cat.
Thoughtful ingredients, minimal fuss, and peace of mind in every bag.
Vaccuum sealed to maximise freshness and to reduce dust content
Made from cassava, a renewable plant-based ingredient — also the key ingredient in bubble tea pearls.
Fast clumping and flushable in small quantities for easy cleanup
Low tracking for less mess around your home
FAQs
We're passionate cat owners ourselves, so we know switching litter can feel like a big leap—we’re here to make it easier.
What is cassava, and why use it in cat litter?
Cassava is a root vegetable, similar to a yam, that's naturally absorbent and biodegradable. It's often used in food (like tapioca), but it's also ideal for cat litter because it clumps well and helps control moisture.
Is cassava litter safe for my cat?
Yes. Our litter is made from plant-based ingredients meaning it is safe for cats, even those with sensitivities.
How well does cassava litter clump?
Very well. Cassava naturally absorbs moisture and forms firm clumps, making it easy to scoop and helping keep your litter box fresh between changes.
Is cassava litter flushable or compostable?
Cassava is biodegradable, but local regulations vary. In New Zealand, we recommend disposing of used litter in your general waste bin unless your council specifically allows composting or flushing of pet waste.
Does cassava litter control odour?
Cassava helps reduce odour by quickly absorbing moisture, helping keep the litter box fresher with less fuss.